Website performance metrics provide valuable insights into how well a website functions and can help identify areas for improvement. You can optimize your site to provide a better user experience and drive more business by tracking page load time, bounce rate, and conversion rate.
For example, a high bounce rate may indicate your website needs to meet user expectations. In contrast, a low conversion rate may suggest that you need to optimize the website’s design or content for better user engagement.
Additionally, page speed metrics are crucial for mobile optimization, as 53% of mobile users have less patience for slow loading times and are more likely to abandon a website that take more than three seconds to load. Therefore, optimizing site speed can increase mobile traffic and improve overall website performance.